| An Atlanta technology-sponsored athletic event
needed a program identity that incorporated all three aspects
of triathlon competition. In addition to representing running,
swimming and cycling within the core logo, each element was
to be leveraged separately for stand-alone appeal. Shown here
are the staging banners created for each checkpoint station
in the race. These graphics were to be used for signage, athletic
apparel, brochures, website, direct mail and advertising. |
