| A multi-tiered program identity was created to
achieve consistency across a series of targeted newsletters
while also supporting the overall corporate brand. The different
publications were created as colorful shells and then imprinted
in one color to conserve costs. In all, this series included
four publications: “Third Party Line“ for resellers,
“Associates Quarterly” for employees, “FrontLine
News” for Sales and “Visions in Partnership”
for strategic business partners. |
