| LotWatch is a multifaceted GPS security
solution that has become a key part of many automotive dealerships,
helping track vehicles on the lot and their keys, license plates,
prospects and even sales personnel. The challenge was to create
a brand that reinforced the premise of security and instilled
confidence in the technology, while maintaining a friendly and
upbeat image. This identity was used in branding all hardware
devices, signage, sales collateral and datasheets. |
