SENAPS, The Southeastern Network for Addiction and Psychiatric Services, is a network of medical specialists offering cross-functional advice and opinions to physician members in their subspecialties. The challenge was to create a non-sterile, positive identity that delivered the underlying message of communication, well-being and professional alliance. This identity was used in stationery systems including letterhead, envelopes and business cards, as well as conference and seminar branding for all participating physicians.

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